When establishing the new shop concept 'Go the fresh way' Delek also wanted to realise a change in the way of working. "We wanted to realise a cultural change and the changes which were associated with the new shop concept, offered us a great opportunity for this", Van Wymeersch explains. Delek invited several training- and coaching agencies and ultimately chose for Moovs, because of their long-term thinking. Van Wymeersch: "Moovs suggested an interesting training, but also focused on the importance of quality assurance. To ensure a real change in our company, we didn’t just want a training, but a training trajectory. This is what Moovs offered."

Behavioural change

In a period of several months, approximately 1.500 employees and site managers received trainings from Moovs. These were specifically developed for this situation and this client. "Based on our objectives – increasing client-friendliness and sales – Moovs has developed a training trajectory, in which there was much attention for the coaching of employees and the assurance of the new way of working", Van Wymeersch says. He indicates that a behavioural change doesn’t happen overnight: "The trainings also offered us the insight that it is a daunting task to convince employees of the use of another way of working, and especially to integrate this new way." He considers it to be very important to spread the training trajectory across a longer period and possibly repeat it. "Now we see clear changes in behaviour and the new way of working starts to live among the employees, but this absolutely costs a lot of energy."

Refinement clarifies

Not only the employees learned how to do things differently on the work floor, but this was also refined and documented. In this way employees and area managers are always to find what they learned during the trainings. "We notice that our employees benefit from this clarity. The fact that many things learned are on paper and can be consulted is particularly effective. In this way, the new way of working stays top of mind. Even if employees don’t have a new way of working from one day to the next, they can keep on developing based on those guidelines."